Biography

Paolo Pinna

International Beauty Expert, Brand Global Beauty Consultant and make-up artist for 30 years. An ambassador of Made in Italy, he believes in respecting each person’s uniqueness and puts himself, with gratitude and humility, at the service of women.

Paolo Pinna al lavoro nel backstage

“It is up to me to interpret and enhance your style, not up to you to wear mine.”

Paolo Pinna

Career

1998

Starts as product manager at Kiko Make-up (Percassi group).

2003

Head of the make-up department at Sky Sport.

2006

Takes over Stefano Anselmo’s academy in Milan and turns it into a regional academy, with special-effects artist Elisa Calcinari.

2008

Trains the entire make-up and hair team of Rai Italia for L’Oréal, and directs beauty for the Italian national rugby team calendar, sponsored by Campari.

2008

Becomes QVC ambassador in Italy, France and Germany.

2012

Is considered by Madonna for her MDNA world tour.

2017

Works in Italy with PRAI Beauty and Tan-Luxe.

2018

Launches PERFETTO, his made-in-Italy make-up brand.

2022

Calendar for Dayane Mello.

2023

Cover shoot for Francesco Renga.

2025

Sanremo Music Festival with Marcella Bella: look, music video and TV promotion.

Highlights
  • Drawn by Walt Disney in the Italian Mickey Mouse comic, Topolino.
  • Gave Lorella Cuccarini a new look for the opening titles of Domenica In.
  • Created Andrea Bocelli’s look for the video Love in Portofino.
  • Created Malika Ayane’s image for the national anthem at San Siro.
  • Personal make-up artist on X Factor, the Sanremo Music Festival and Amici.
  • His proudest achievement: beauty direction for the Italian national rugby team calendar.
On TV and in the press
  • Rai 2: beauty segments Soda Caustica and Beauty and me.
  • Rete 4: Accademia del benessere.
  • Real Time, with Enzo Miccio: Ma come ti vesti?! and Diario di un wedding planner.
  • Beauty expert for Cosmopolitan, Marie Claire and Vanity Fair.

Let’s work together

PAOLO PINNA

Milan, Italy · info@paolopinna.com
VAT no. 09884290967